Brady Sticker
Founder, ChurchCandy Marketing
Brady Sticker stands as a prominent figure at the intersection of faith and digital innovation, recognized as the founder and CEO of ChurchCandy Marketing. He is an accomplished author, compelling speaker, and visionary digital marketer who has dedicated his expertise to empowering churches. His core mission revolves around leveraging the power of social media and targeted advertising to help ministries welcome new guests, foster vibrant communities, and extend their reach in an increasingly digital world. Sticker’s approach is not merely about marketing; but it’s about ministry multiplication, enabling churches to connect with individuals who might otherwise remain unreached.
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The impact of his work is substantial, with ChurchCandy Marketing having guided hundreds of churches across the nation to welcome thousands of new individuals through their doors. This success is built upon a unique foundation of firsthand ministry experience and sophisticated marketing acumen, allowing Sticker to craft strategies that resonate deeply within the faith community while delivering measurable outcomes.
Authorship
Publications
Guides for Advanced Personal Branding
Author One, Author Two
Published 1/1/2024
Whether you're a seasoned professional or just starting out, our Personal Branding Website system equips you with the tools and strategies to craft a standout...
Report on Cybersecurity Trends
Author One,
Published 1/1/2024
Researched stability and security concerns around high-end technology operations, including cloud security standards, corporate VPN development, domain-specific antivirus solutions, and trends in securing Industrial Control...
Technical Blog Posts on GenAI in Digital Marketing
Author One, Author Two, Author Three
Published 1/1/2024
Wrote several technical and thought leadership pieces on AI technologies and machine learning practices, including "5 ways machine learning is driving future business innovation" and...
From Ministry Roots to Marketing Mastery: The Journey to ChurchCandy
Brady Sticker’s path to becoming a leading expert in church marketing was paved with authentic, lived experiences in both ministry and business. His journey is characterized by a distinct fusion of pastoral understanding and digital strategy, a combination that forms the bedrock of ChurchCandy’s success. Before founding his agency, Sticker served as a youth pastor, an immersive role that provided him with an invaluable, firsthand perspective on the operational realities, spiritual aspirations, and outreach challenges faced by churches. This period was crucial in shaping his empathetic approach to serving religious organizations.
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Concurrently, Sticker was honing his marketing skills by working part-time at ChiroCandy Marketing, an agency co-founded with his father, Billy Sticker, which specialized in digital advertising for chiropractors. It was here that he learned the intricacies of online campaign management, lead generation, and client acquisition in a competitive niche. This experience proved to be formative, as Sticker began to discern a powerful parallel: the effective marketing systems driving growth for chiropractic practices held immense, largely untapped potential for churches.
This realization was not merely a business observation but the spark of a vocational calling. This blend of practical experience was further solidified by a robust educational foundation. Sticker earned an Associate of Practical Theology from Christ for the Nations Institute (2016-2018), deepening his theological understanding and connection to church ministry. Complementing this, he obtained a Bachelor of Business Administration in Marketing (BBA Marketing) from Dallas Baptist University (2016-2020).
This dual academic pursuit equipped him with both the spiritual insights and the strategic business knowledge necessary to bridge the gap between ministry and effective modern outreach. The combination of these qualifications is significant; it allowed him to develop a service that speaks the language of pastors while delivering sophisticated marketing solutions, a duality that makes his offerings particularly resonant and effective within his chosen niche. The success and operational model of ChiroCandy, which grew into a prominent agency in its field provided a proven framework, reducing the conceptual risks often associated with new ventures and enabling a more rapid and focused development of ChurchCandy’s specialized services.
ChurchCandy Marketing: A Revolution in Faith-Based Outreach
The genesis of ChurchCandy Marketing was organic, born from demonstrated success and a clear, pressing need. After relocating to The Woodlands, Texas, to help launch Vibrant Church, where he and his wife Sara also served as Student Pastors, Brady Sticker applied his burgeoning digital marketing expertise to his own congregation. The results were transformative. Vibrant Church experienced exponential growth, consistently welcoming 20-50 first-time guests each month directly attributable to the Facebook and Instagram ad campaigns managed by Sticker.This tangible success, achieved even amidst global challenges, did not go unnoticed. Pastors from other churches, witnessing Vibrant’s flourishing community, began reaching out to Sticker for guidance, seeking to replicate these remarkable outcomes in their own ministries.
Recognizing this widespread need and armed with a proven model, Sticker launched ChurchCandy as a side hustle in 2021. The venture quickly gained traction, compelling him to dedicate his efforts full-time within a year. ChurchCandy was founded on a clear premise: to provide “done-for-you” social media advertising specifically tailored for churches, focusing primarily on Facebook and Instagram ads to drive in-person attendance.
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At the heart of ChurchCandy’s service offering is the innovative “Plan Your Visit” strategy. This system is designed to predictably attract new families to Sunday services by creating a clear pathway for engagement. It typically involves an online form where potential visitors can schedule their visit, followed by systematic follow-up from the church, including thank you messages and service reminders. This approach marked a significant shift from passive online engagement—such as likes and views—to active, measurable commitment. It directly addressed a critical challenge for many churches: converting online interest into physical presence, effectively ensuring they are no longer their town’s “best kept secret”.
The agency’s business model, which has included offerings like a recurring monthly service with a GoHighLevel-based SaaS add-on, underscores a commitment to providing scalable and systemized solutions. The integration of a platform like GoHighLevel is a strategic choice, likely providing the technological backbone for the “Plan Your Visit” system, automation of follow-ups, and efficient client management. This infrastructure is crucial for delivering standardized yet effective services to a large volume of churches, enabling the agency to manage numerous accounts with consistency and quality.
ChurchCandy’s philosophy is rooted in an unwavering focus: “One niche. One offer. One funnel. One flywheel: ads → results → testimonials → more ads”. This commitment to specialization has been a cornerstone of its ability to scale and deliver consistent results. The agency specifically targets both established churches seeking growth and new church plants, including those affiliated with organizations like ARC (Association of Related Churches) or CMN (Church Multiplication Network). Ultimately, ChurchCandy’s mission extends beyond mere numbers; it is dedicated to “connecting 1 million people to local churches,” a goal that reflects Sticker’s deep-seated passion for fostering spiritual connections.
A Respected Voice: Author, Podcaster, and Speaker
Brady Sticker has cultivated a significant presence as a thought leader in church marketing, extending his influence and expertise through authorship, podcasting, and speaking engagements. These platforms serve not only to build his personal brand and ChurchCandy’s authority but also act as vital channels for educating and empowering church leaders globally.
As an author, Sticker has penned two influential books that codify his proven strategies. His first, “Plan Your Visit Playbook: The Church Marketing Strategy That Generates 20-50 New Visitors Every Month“, has become a cornerstone resource for established churches looking to boost attendance. This book meticulously details his signature “Plan Your Visit” system and is widely available, offered both for free at times and for purchase through retailers like Amazon.
His second title, “Launch Big: The Complete Digital Marketing Guide for Church Planters: Build Your Launch Team, Launch Big, and Get New Guests Every Sunday“, specifically addresses the unique challenges and opportunities faced by those starting new churches or campuses. This 196-page guide, published by ChurchCandy Marketing or independently, further positions Sticker as a versatile expert catering to different segments within the church community. This tailored approach to authorship, addressing distinct audience needs, enhances the relevance and impact of his written contributions.
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Sticker is also a sought-after speaker, traveling across the United States to share his knowledge at conferences, masterminds, and on various podcasts. He educates pastors and church leaders on the transformative potential of digital marketing for their outreach efforts. His speaking engagements, such as his confirmed participation in the SALT 2025 Conference , provide visibility and reinforce his standing as a key authority in the field. These appearances are integral to ChurchCandy’s mission of connecting 1 million people to local churches by equipping leaders with the necessary tools and knowledge. Underpinning these efforts is a robust, high-volume content strategy that encompasses short-form videos, long-form interviews, and compelling social proof disseminated across multiple channels, including YouTube, Instagram, and TikTok. This prolific creation and distribution of content is a deliberate strategy that fuels ChurchCandy’s “flywheel” – educating the market, generating leads, building trust, and reinforcing the brand’s authority in the church growth space.The Guiding Philosophy: Systems, Service, and Spiritual Impact
Brady Sticker’s approach to business and ministry is anchored in a distinct set of core beliefs and operational principles that emphasize systematic execution, dedicated service, and a profound commitment to spiritual impact. Central to his philosophy is the conviction that digital marketing, when applied thoughtfully and ethically, serves as a powerful “ministry multiplier”. He believes it is a vital tool that enables churches to reach individuals in their communities who might never otherwise encounter the Gospel or step into a physical church building. This perspective reframes marketing from a purely commercial endeavor to an integral component of modern outreach and evangelism, a viewpoint that resonates deeply with the faith leaders he serves.
A key tenet of ChurchCandy’s success is an unwavering focus on tangible, measurable results—specifically, guiding new individuals and families through the church doors, rather than concentrating on vanity metrics like online views or likes. This practical, results-oriented approach is encapsulated in Sticker’s oft-repeated business mantra: “One niche. One offer. One funnel. One flywheel”. This disciplined strategy of concentrating on a specific market (churches) with a specialized service (social media advertising for growth) allows for the development of deep expertise and highly efficient, replicable systems. Sticker advocates for the strategic wisdom of saying “no” to merely good ideas to fully commit to the great ones, a principle that guards against dilution of effort and resources.
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Systemization is paramount in ChurchCandy’s operations. The development of standardized offers, streamlined onboarding procedures, and the pod-based structure for fulfillment are all intentional designs for scalability and consistent quality. This disciplined adherence to a focused business model, while perhaps counter-intuitive to entrepreneurs tempted by diversification, is precisely what has enabled ChurchCandy to achieve significant scale and impact. It allows for operational efficiency and the consistent delivery of results, even when managing a large volume of clients.
Beyond systems and strategies, Sticker places immense value on team and culture. He actively involves his team in ambitious public goals, employing creative motivational tactics, such as the “outrageous rewards” for achieving client acquisition targets, to foster a sense of shared mission and excitement. His approach to overcoming organizational challenges, like team churn, by restructuring and hiring specialists for clearly defined roles, further underscores his commitment to building a resilient and effective team.
Underlying all his professional endeavors is a profound personal commitment to the Christian faith and the broader Church. Testimonials, such as Pastor Ben Sanders’ observation of “Brady’s heart for the ‘Big-C’ Church”, highlight the authenticity of his mission. His passion is not just for business success but for genuinely helping churches fulfill their mandate to spread the Gospel and positively impact their communities. When not immersed in his work with the ChurchCandy team or speaking at events, Brady prioritizes spending quality time with his family, including his wife, Sara.
Vision for the Future: Connecting a Million to Local Churches
Brady Sticker’s work is propelled by a clear and ambitious vision for the future: to play a pivotal role in connecting one million people to local churches. This overarching goal serves as a powerful North Star for both Sticker and the entire ChurchCandy Marketing team, transcending typical business metrics like revenue or client count. It provides a quantifiable measure of their ultimate impact, aligning their daily operations with a purpose that resonates deeply with the core mission of the churches they serve.
This vision is not merely aspirational; it is actively pursued through the continued refinement and delivery of ChurchCandy’s core services, which are designed to help churches grow, make a tangible difference in their communities, and effectively share their message. Sticker’s commitment extends through his ongoing efforts as an author, podcaster, and speaker, where he consistently educates and empowers church leaders.
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His personal dedication is to spread a vision for a digitally connected and thriving church community. This involves not just implementing marketing campaigns but fostering a broader understanding of how technology can be harnessed for spiritual growth and connection. By championing this cause, Brady Sticker continues to shape the future of church outreach, striving to make a lasting impact on countless lives and communities.
